December 2011
3 posts
2 tags
What's Wrong With B2C Conversion / Purchase Funnel...
BACKGROUND
It all started out when we decided we’d failed with our Artist Powered Ticketing service.
We had a unique approach to our ticketing service’s inbound marketing where we managed to persuade the performing artists to post unique, trackable links to ticket transaction pages for the concerts and festivals they were playing.
You could go as far as saying there’s...